I was over at a friend's place last night and we starting watching the show, The Apprentice. I'm not a big fan of that T.V. show but for some reason last night's episode caught my attention.
The project given to the two teams was to sell hot dogs in New York city and whichever team got the most money- won! They could sell the hot dog for whatever price they wanted.
The team that won raked in over $50,000 just by selling hot dogs in a few short hours! One hot dog sold for $10,000.
So how did they do it?
They used the power of celebrity endorsement. They got a bunch of celebrities to come to the hot dog stand and started using them to gain attraction and get people to pay the big bucks.
What's the message of today's story?
If someone can use the power of celebrity endorsement to sell a $10,000 hot dog then you should see the power that is at your finger tips with Zrii!
I'm often amazed that some people do not understand the magnitude of having the Chopra name attached to Zrii. This alone will make Zrii a billion dollar brand and it will make your life so much easier when marketing Zrii.
That is why it is critical to use the Chopra Center endorsement as your focal point when marketing your business. It attracts attention and lends credibility. People will literally buy Zrii just because of the Chopra name.
Remember, marketing is NOT about how great the product is. There are many great products but McDonald's did not become the biggest hamburger franchise because they sold the best burger.
Marketing is about drawing attention. It is about credibility. It is about believability. It is about branding. And it just so happens that a celebrity endorsement meets all those needs.
Don't get me wrong- Zrii is an excellent product and will change many lives. We are getting and will continue to get amazing testimonials from people taking Zrii. Without a superb product the network marketing model falls apart.
The point is- don't get caught up in the "endless go-around" of trying to tell people that Zrii is the greatest juice on earth. They just won't believe YOU.
But, they will believe the Chopra Center. That will grab their attention. That will give you and your business HUGE credibility. So focus on that!
Never before in the history of network marketing has there ever been an endorsement as great as the Chopra Center. That is what makes us so unique. Obviously, that is why people will KNOW that it is a great product- they trust the Chopra Center.
Nike understands the power of an endorsement (Michael Jordan and Tiger Woods)...
Do you?
Subscribe to:
Post Comments (Atom)
I watched that episode and really got a kick out of the immediate and "out of the box" initiative Gene Simmons displayed. That's what everyone needs to make the most out of their strategy development and overall goals.
ReplyDeleteI'm listening to you on the training call as I type this. Your wisdom will certainly help to keep everyone motivated for success. I have the market, tools, skills, and devotion to set out for immediate success. Time is often an enemy, but I won't accept that as an excuse. Thanks for the added kick in the arse.