What To Do With Extra Product...

Many of you might have some extra product sitting around. Is this a good thing or a bad thing?

In my opinion, having extra product is great because you have inventory to set up marketing campaigns around. If you didn't have the extra product the chances are you wouldn't buy more... and thus, you wouldn't have any for marketing with. So think of it as a blessing.

Now, most people think having extra Zrii is almost a burden because they envision themselves having to hand out 20 mini bottles a day to get rid of it. If that is what you think then I don't blame you if you're a little discouraged.

Did you know that your extra product is like sitting on a gold mine? Instead of handing out one bottle at a time- think LEVERAGE! You have the ability to set up marketing campaigns in your community whereby you advertise FREE samples of Zrii.

Everybody wants something for FREE! Why go to them, when they will come to you?

So how do you go about setting up a marketing campaign that entices people to call you? Well, if you brainstorm a little I'm sure you can think of dozens of different ways you can get the message out to people to try out Zrii for FREE!

To be more specific think about where your target market is (read blog post on target market). Then set up joint ventures with that health store, yoga center, chiropractic clinic, etc. Sign up the owner and use some space in their store or center to advertise Zrii. Make the display really nice with some brochures, DVD's, business cards and advertise that they can get a FREE bottle of Zrii to try. Tell the owner of the store that you will build their business for them. Who wouldn't want an extra stream of income and not really have to do anything other than letting you leverage their customer base?

Joint Ventures are one of the best ways to leverage your advertising efforts. The idea is that you are using someone else's business and client base to advertise your opportunity or product to. As long as the business owner benefits from the joint venture then they will have an interest to let you advertise. You could spend your time trying to recruit Uncle Bob or go and leverage yourself by setting up a joint venture.

Or what about mailing out a few thousand flyers (one page colorful ad) to your community that advertises Zrii- focusing on its health benefits and how they can get their FREE sample. Make the flyer simple and easy to read (benefit orientated) and highlight the FREE sample with no strings attached (this is important because you don't want people thinking they have to buy something). The idea is to get them to call you and ask for their free sample. The more health benefits you focus on... the more likely they will want to try the product. You can even focus on how Zrii tastes great and it is very beneficial for kids.

The point is that if you just take the time to brainstorm- you'll see that there are multiple ways of getting your product out into people's hands without having to hand out one bottle at a time. Think leverage.

People love FREE gifts. Use your extra product to build your business by giving people a FREE gift. You take the first step towards them by giving them something of value for FREE and you'll be amazed at how easy it is to follow up with them.

Hopefully you have a NEW perspective on extra product and how it can actually be used in a way that gives you HUGE leverage.

I love marketing!