Friday, January 18, 2008

When People Think Zrii... What Comes To Their Minds?

Zrii can do so many wonderful things for you. I've heard of people that are getting better sleep, less migraines, less pain, more energy, better digestion, better circulation- all from drinking Zrii.

But, what makes Zrii different than the rest? What is their unique selling proposition?

If you haven't heard of a unique selling proposition (USP) then listen to what Jay Abraham has to say about it. Jay Abraham is considered the greatest marketer today and gets paid over $5000/hour for consulting fees.

" Even while you creatively imitate others, remember that it's also important to be different. Distinguish your business or practice from all the rest. Make your enterprise special in the eyes of your customer or client. That is the goal I want you to pursue.

How do you get your business differentiated? By creating a Unique Selling Proposition - or USP.

A USP is that distinct and appealing idea that sets you and your business, or practice, favorably apart from every other generic competitor. The long-term marketing and operational successes I help you achieve will, ultimately, be helped or hurt by the USP you decide upon."


So what is Zrii's USP? Without it, your marketing efforts will be way less effective.

My brother and I have come up with a slogan USP that we feel fits Zrii very well. It appeals to a very broad market and targets people's emotions. Plus, it is all-encompassing.

Here it is: Zrii- The Juice That Restores Your Youth

Use it whenever and however you like. It will make people remember Zrii. It will bring them back to Zrii. And it will give you an easy way to remember the GREATEST benefit of Zrii- rejuvenation!

Hope this helps :)

3 comments:

  1. That's it...That's the one...
    ZRII, The Juice That Restores Your Youth. Finally something that naturally comes to mind when I am trying to explain what ZRII is all about. Thanks Dave
    Julia Cespedes
    Miami FL
    http://jcespedes.ZBuilderPro.com

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  2. Man you guys are awesome that is a great slogan!!!!!!!!!! I will use that all the time to build Zrii.

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  3. YES! It's perfect!
    It's succinct,
    simple yet powerful,
    has a ring to it, and
    immediately provides that "something" we all want! Especially us baby boomers!

    Well done guys (again!)
    Susan Seel

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