Pay Per Click With Google Adwords Part 3

By now you should have watched the two basic video tutorials on pay per click advertising with Google Adwords

And then you should have been researching very specific topics and keywords within the realm of network marketing that you can set up an adgroup (adgroup simply means one ad that you've created focused around one particular keyword or keyword phrase) around. Your goal should be to have at least 20-40 different adgroups running.

So once you've done your research you are ready to begin building your adgroup.

This is going to be a short but VERY IMPORTANT LESSON!

What is the number goal you have when creating your adgroup as you think of a headline, the body of the ad, and the display url?

O.k. so make sure you get this! Your number one goal is TO GET PEOPLE TO CLICK ON YOUR AD! If people don't click on your ad then you won't get prospects. Google has this cool little feature called Click Through Rate (CTR) which tells you the percentage of people actually clicking on your ad every time it is shown. So if your ad is shown 100 times and only one person clicks on it you would have a 1% CTR.

Why is it important to understand CTR? Because the higher you get your CTR the more Google likes you. Just think about it. If google is trying to make money off your advertising and the only way they can is by someone clicking on your ad...but no one clicks on your ad then how much do you think they will want you to bid for a particular keyword? Let me answer this one...A LOT! But, the higher you get your CTR the lower you will have to bid for your keywords because Google knows that your ads are being clicked on and thus they are making money.

So how do you get people to click on your ads? Good question. Make your headline catchy, even quarky (I don't know if this is even a word). Don't just make a statement with your headline...make it stand out from the other ads. Always put yourself in your prospects shoes and think if YOU would click on that ad.

Second, in the body of your ad MAKE SURE YOU TALK ABOUT BENEFITS as opposed to features. Always ask the questions, "so what?", "who cares", etc. A benefit answers those questions. A feature is more or less just a fact or statement. A benefit takes a feature and makes it personal.

Third, try to include your main keyword in the headline and in the body if you can. This also makes google happy because it means it is a RELEVANT ad.

Lastly, let's say your display url is http://AmalakiFreedom.com. Try making it http://AmalakiFreedom.com/MainKeyword. This is a little trick that again ads to your ad relevancy. Obviously, you would replace the "MainKeyword" part with your actual main keyword such as "AnnSieg".

O.k. so let's really get down where the rubber meets the road...nobody knows for sure how an ad will work until they test. Test, test, test. This is a marketer's favorite word. So use the "ad variation" feature and test your ad to see which version has a better CTR. Test different headlines. Test different ad bodies.

WARNING: When you test make sure you only change one variable. Otherwise you won't know what made the difference. In other words, only change the headline...not the entire ad.

That's all for now.