Saturday, February 2, 2008

Zrii Marketing Systems And Leads

I've noticed that there are a lot of people doing systems in Zrii. Even corporate wants to get in the game and they are expected to release a "glorious" system at the conference in May.

Now, I always encourage initiative. I like it when people take action to build their Zrii business. But, half the time, people are putting up systems and don't have a clue about internet marketing or just marketing in general.

Let me make this very clear: There is NO SUCH THING AS A SYSTEM THAT DOES ALL OF THE WORK! Systems are NOT a magic bullet.

Having said that, an effective marketing system will give you leverage and help you build your business a whole lot easier. But, the keyword is, "effective". So what makes a marketing system effective:

1. Training. Interestingly, this is often overlooked. It doesn't do any good to be part of a system that doesn't give you adequate training for how to market your business and how to follow up with prospects. You could have the best system in the world and without training... well, it doesn't really do any good.

2. Effective Copy. It doesn't matter how flashy the website is. What matters is if the copy pulls; it has to be able to do the job of attracting new prospects, pre-selling them on Zrii, and following up with them. All too often, most websites are nothing more than an online brochure.

3. User Friendly. There's no point using a system that wastes a lot of your time because you don't know how to navigate through it. The marketing system should be sophisticated enough for the advanced user but simple enough that anyone can use it.

4. Multiple Presentations. Most marketing systems mix the product side with the opportunity side. In other words, the prospect comes to one website that sells both the product and opportunity. This might seem ok at first; but the more marketing you do, the more you will realize that specific and targeted websites always perform better. You need to know who you are marketing to, and send them to the appropriate site that will really captivate them.

5. Effective Auto-responders. It doesn't do any good to have just one set of auto-responders. A marketing system needs to have opportunity follow-up emails, product follow up emails, new distributor follow-up emails, and new customer follow-up emails. Again, you need follow-up emails that are specifically written for whatever your prospect is interested in (i.e. opportunity or product).

6. Multiple Lead Capture Pages. This allows you to pick and choose what landing page best suits your particular target market. Options are always good because what works with one audience might not work for another.

7. Real-Time High Quality Leads. I've seen so many people spend their hard earned money on "junky" leads. Did you know that the lead industry is a HUGE profit producing industry? Lead vendors make a killing off you buying their leads. They know that every MLM'er needs leads so they sell "cheap" leads to anyone who will buy them without caring about the actual results. A good marketing system should only sell you "re-directed" real-time leads. Granted, these are more expensive, but they produce way better results. These leads are sent automatically to your sales presentation and put into your marketing funnel in REAL TIME. Thus, they are almost as good as generating your own leads.


A system, is a system, is a system. It is the meat and bones of the system (i.e. training, effective copy, good quality leads, etc.) that makes it useful.

We are dedicated to bringing you an effective system, period. The Zfreedom marketing system is designed to produce results and give you an edge over all other distributors when marketing your business. It is not a magic bullet, but it is as close as it gets.

Stay tuned for the upcoming release of the Zfreedom Marketing System.

8 comments:

  1. Mr. Vass, You've hit the nail on the head...we have been floundering trying everything to get on the right page....We're sure we speak for a large portion of our group when we say THANK YOU for helping to at least bring us into the correct chapter...Les & Marsha in Oklahoma

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  3. Thanks for the great info. Eagerly awaiting the new system!

    James Hosmer

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  4. Mr. Voss you guys know what your doing thats obvious. I've been with Zrii since the beginning. Im looking forward to someone making a system everyone can use. Please
    make that happen!!!!!!!!

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  5. Thanks for all you do I am so ready this is going to help me put my hard work in action

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  6. Dave,
    I knew from the first time that we spoke that I was at the right time at the right place and with the right team. I have been doing some studying of marketing on my own since I've partnered with Zrii and with ZFreedom Team and I am glad to know that what I have been learning on my own is being echoed by you. Thanks for all that you do.

    Fawn

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  7. Dave,
    I love your site! I read through each new blog from beginning to end. I appreciate your reminders of the marketing tips we may already know, but sometimes forget to use. As someone who has been in Advertising for 30+ years, I believe an internet site is like a 30 second TV spot. A tv spot is written to an 8th grade level, which means it needs to be simply worded to get the message out to the viewer in less than 30 seconds, and to create desire to act within that amount of time.
    Use words & pictures that are simple, yet effectively directed to the individual who is viewing the the web page, who can then see theif need for the product or service and then feel the desire act immediately. Less words, creating a need, and fulfilling that need quickly and making it easy to respond brings quick results. Win for them & a win for you!

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  8. As a stay at home mom I would be completely lost and unsuccessful without the tools you have given Dave. I dedicate 3 hours a day to working my leads and building my business and through the marketing system I am able to see great success! Thanks for putting in all your hard work ZFreedom team, I really appreciate it!
    Barb Johnson

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