Monday, August 4, 2008

100 Marketing Tactics To Grow Your Zrii Business...

By now I hope everyone has heard me emphasize the importance of a marketing calendar. Yet, I'm still amazed at how many people have not created one.

Out of 100 distributors I would venture that less than 5% have taken the time to do this.

And how much time does it really take?

Maybe 30 minutes.

Why is it so important?

Well, read this little blurb I received from another very successful networker that "gets it":

"Prospects are everywhere. You just have to choose how
you would like to contact them.

There are lots of methods to locate and create prospects.

And all of the methods work - if you learn how to use the
method correctly
.

Many times you hear distributors say:

''Advertising doesn't work.''

But is this true?

Of course not. We know advertising does work. If not,
who is paying for all those television commercials?
What the distributor should be saying is:

''My advertising doesn't work.''

Once the distributor takes that personal responsibility,
prospecting starts to make sense. If a distributor's
advertising doesn't work, then the distributor has two
choices:

1. Invest the time and money to learn how to make his
advertising work so that he can compete successfully
with other advertisers, or

2. If the distributor doesn't want to make that investment,
then simply choose a different method of prospecting.

If a distributor says:

''Direct mail doesn't work.''

Is that true?

Of course not.

Direct mail works. Look in your mailbox and you'll see
plenty of direct mail weekly. The truth is:

''That distributor's direct mail didn't work.''

Now the distributor has the same two choices as before.
Invest and learn how to make direct mail work, or choose
a different method.

What else doesn't work?

You'll hear distributors say:

''Internet marketing doesn't work.''
''Cold calls don't work.''
''Opportunity meetings don't work.''
''Referrals don't work.''
''Postcards don't work.''
''Bird dogs don't work.''

And the same truth applies to all of these methods of
prospecting.

Distributors must find a method of prospecting that
they enjoy, then learn how to use that method - or
pick another method.
"


Wow, it's great to see that another very successful network marketer who has built a global business understands the importance of choosing marketing tactics that work best for YOU!

And that is what the Marketing Calendar is all about.

Click here to see an example of what a marketing calendar looks like.

Notice how a marketing calendar does NOT rely on ONE tactic? And notice how a marketing calendar keeps you accountable? Plus, a marketing calendar forces you to track your results which is so important.

Everyone's marketing calendar is going to be somewhat different and personalized.

That's ok. One marketing tactic that I enjoy and I'm good at might be one that you hate and aren't very good at.

Some people love buying leads. And some people don't.

Some people use their local newspaper to put classified ads in about a business opportunity... and some people don't.

Some people hand out 10 business cards a day... and some people don't.

Some people do a lot of pay per click advertising... and some don't.

Some people do an opportunity meeting once a week... and some don't.

I think you get the picture.

The key is that you are doing SOMETHING.

So what does your marketing calendar look like?

Need more ideas on tactics you can use to build your business?

Then click here for the 100 Tactics Checklist

BTW, all of this training can be found in the back office of Zfreedom.

Have a great day!

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