You Have To Read This...

I spend a lot of time educating myself through books, cd's, seminars, etc. I believe in personal development big time.

What you're about to read is probably the BEST "short" training piece I've ever read in network marketing. It is by a fellow named Robert Blackman who has made 7 figure income in network marketing... so he knows what he is talking about.

Now the reason I put "short" in quotations is because considering the amount of valuable information crammed packed into this post it is "short" relatively speaking.

However, it will still take you about 15-20 minutes to read through. But, I guarantee you that if you take just 15-20 minutes to read this through it will make you a better network marketer.

So sit down, grab a coffee and relax because Robert Blackman is about to share with you why some downlines explode and others don't.


"Backstage" Amway Training!

If you have been in Amway before
there is a chance you already KNOW
these Insider stats and conversion rates
of what you should expect in your
recruiting efforts.

If you do know them, then this will
be a brief refresher course--one that
every Networker should be able to scream
out in a cold sweat when awakened
at 3 a.m., I assure you!

Stats are important because it is one
of the few "links" us Networkers have
with the REAL world.

Real world, Robert? What do you
mean by that?

Simple.

Our Grade Schools, Mid-Highs,
High Schools, Colleges and Universities
all teach MATH, Statistics, Geometry,
Trig, and Chemistry.

They don't teach Network Marketing,
now do they?

No, they don't.

School teaches us "formulas" and what
to expect when we add 2 +2.

That is what I call "Real World Teaching".

But, they don't teach us what 2 + 2 equals
in Network Marketing language.

It is indeed, a foreign language to them.

The challenge is to get people who have
NEVER heard of the concept of Network
Marketing to "fit" it into their current
programming they've had in their life.

That's why I'm a "STATS NUT!"

It helps me in my prospecting.

It keeps me going when the going
gets rough and I call for 8 hours straight
on the phone on a Friday and nobody
joins my "deal".

Ever been there?
Ever doubted yourself?

Don't worry.

You're not alone, so have I!

The real "key" to any sustained campaign
is ACTION!

Getting yourself to take action.
Getting your downline to take action.

Forget everything else.

Ignorance of FIRE = Robert Blackman

That we me in the beginning.

I made a lot of money then, and I made
it fast. I was a Network Marketing salesperson,
not a networker.

My days in Amway taught me to be a
better networker and realize that my
most important ASSET was the people
in my downline.

It wasn't my product line.
It wasn't my pay plan.
It wasn't my brochure.
It wasn't my training tape.
It wasn't my website.

It was the men and women in my
downline.

Without them, I would be nothing.

Your ability to secure your residual future
depends entirely on how well you can persuade
your downline to take ACTION!

And, they need to do so quickly, or the
likelihood of them ever taking action
diminishes greatly.

I used to joke about how the Amway people
do it to you--get you to take action, that is.

I used to say:

"The reason why Amway is so successful
is that the night that you join, they get a name
list of 100 to 300 people from you. And, before
your head hits the pillow that night, they've
already called half your list!"

So, if you woke up the next morning with
"buyers remorse", they didn't care--they
had your contact list--NEXT!

There is some truth to that quote though.

More "plans" or presentations were made
last night on behalf of the Amway corporation
than any other Network Marketing program
in the country.

Here's their secret:

--Massive exposure through Massive Action.

Hey, want to know why your banker joined
Amway before he joined your deal?

They showed him the plan before you did!

While you were stammering around and fumbling
through your script, someone from Amway got
on the phone one night and simply asked the
guy was he happy with what he was doing and
was he open to other opportunities.

That reminds me of the story Len Clements told
me when he took a cross country train trip.

At dinner each night you sat with someone
different than the meal before.

Of course, as the conversation began to pick
up the obvious questions like, "What do you
do for a living, Len?" came up.

Len decided to just say:

"I'm a Network Marketer"

Much to his amazement, a large percentage
of those folks he broke bread with didn't know
what that meant!

There's a clue here--saturation is a MYTH.

When you can sit a dinner with people you
don't know and all of them don't know
what the occupation of "Network Marketer"
means, that is a clue that this thing is
still WIDE OPEN to you and I!

Enough said....back to the banker signing
up in Amway and not your program...

They took action while you were watching TV, or
surfing the Net looking for an "easier deal to
make money in."

Have I hit home, yet?

I know this hurts, but it's the truth.

Your business has failed to get off the ground
not because of your pay plan or your product
line.

Your business has failed to get off the ground
because you're not showing enough presentations,
period!

I get people who tell me all the time:

"Robert, I can't sponsor anyone, nobody will
join my program"

When I ask them how many presentations they
made last month the phone goes cold silent.

Their usual response is:

"What do you mean by a presentation--uh, I
called the 100 names you sent me and nobody
joined!"

Good grief.

Some of the most neurotic, flighty, undisciplined,
procrastinating and unorganized people in the
world are in Network Marketing.

They fail to grasp the simple fact that this business
is not about them, but about what they can do
for their prospects!

Amway kicks our butts every day, every week
and every month in Domestic and International
sales because they realize that PEOPLE are
the ASSET!

They realize that People connect with other
People.

They realize that meetings, home plans
product pickup and tapes telling others their
"rags to riches" story are the foundation to
their business.

They realize that if simply mailing a brochure,
sending a cassette or video overnight, or
blasting 1,000,000 FAA sights was the secret
they'd cut out the distributor in a heartbeat
and use the commission money for their
own!

The companies need you and I because we
are not just commission salespeople.

We are business owners and you and I will
bend over backwards and upside down again
to make this program work!

We take a :

"Whatever It Takes Attitude!"

Today, I will be teaching you what
keeps those Amway folks going, night
after night, meeting after meeting, convention
after convention, even though they are spending
more money than they are making each and
every month.

I know, I've been there.

--If you've never been to an open meeting
with 250 people (like I used to run
every week in Oklahoma City)

--If you've never been to a convention
with 25,000 Screaming, Eager, Sales
People like I have all over the county.

--If you've never shown a 2-5 year
plan on a napkin at Denny's or IHOP
like I have.

--If you've never done a "Team Calling" every
Monday Night where you have your downline
show up at your home with their "LIST".

If you've never done any of those things
then let me show you a "glimpse" today
of WHAT keeps that business growing
every day regardless of:

--The price of their products
--The payout of their comp plan

When you REALIZE that it is not
your products or comp plan that makes
you RICH, then you start to relax a bit.

You take the pressure off of yourself and
your presentation and you just start looking
for people who are either just "looking" like you
were, or for people you just "connect" with.

You see, when I joined Amway back in the
mid-90's I was already making 6-figures
in Direct mail.

My friends thought I had caught some
sort of "virus" or went "manic" on them
when I announced to the world that I was
STARTING an Amway business.

Now....

If you haven't ever been in Amway,
then these stats will interest you
and be vital for the building of your
main program, whatever that may be.

Let me start my training today by saying
that as an "ex-Amway" distributor I
sincerely enjoyed my association with
them for 4 years.

I will not go into all the "gory" details
as why I chose to walk way from my downline
there and sign it over to someone less deserving,
as I'm sure we all have an Amway story
or two (but, I'm willing to bet mine is better
than yours, though, LOL!)

Needless to say, I would not KNOW what
I do today about warm marketing, prospecting,
building people and building my own self-esteem
today if it wasn't for my 4 years in Amway.

In fact, I still listen to many of my old Amway
tapes every month.

Some of the best motivational speakers
in the world are born in Amway.

I thank them for what they taught me.

One of the most important things I learned
from them in Prospecting was to actually
break down how much each:

--Phone call
--QI (quality interview)
--STP (show the plan)

Meant to me in real world dollars over my
lifetime.

For this example I will use a "30-Years Approach"
to show you how much each action you take
is worth to you in your business.

Now, remember, this may be matching
"apples" to "bananas" here, but the
THRUST of my training and method
to my madness today is that:

THERE IS A DISTANCT CORRELATION
BETWEEN YOUR ACTIONS TODAY AND YOUR
PAYCHECK OVER A 30 YEAR PERIOD.

In other words, I'm going to breakdown
for you how much money each phone
call and each presentation is worth to
you over a 30 year period.

I used this training in my Amway days
to "LOCK" people in and keep them "IN"
when doubt and buyers remorse engulfed them.

It helped me when some guys wife was
bugging him about all the money and
time he was spending away from his family.

It helped me explain to the person who had
never owned a business before about laying
a foundation and take a long term approach
to their business.

And, it just gave me and my entire downline
COMFORT that our efforts today were not
being made in VAIN, and that we were truly
working for something that mattered in the
future.

You see, INSTANT GRATIFICATION does
not exist in Network Marketing.

Oh, sure there are those:

--Fast Start Bonuses
--Coding Bonuses
--Retail Bonuses

That can pay you MONEY now.

Instead, what I'm talking about is developing
and reaping a walk-away residual income
in Network Marketing.

Joe Schroeder says:

--Build a group of 500 active downline members
and you can't stop them from buying even
if you put a gun to their head.

Dale Calvert says:

--Build people and they will build the business.

John Merris says:

--People don't care what you know until they
know how much you care.

I agree with all three of these Pioneers.

But all three of their philosophies aren't worth
a wooden nickel unless someone like you and
I get off our rears and contact someone day in
and day out, until our dreams are realized.

Now, don't immediately right-out-of-
the-gate try to prove or disprove these
numbers.

That will drive you absolutely NUTS!

Instead, what I want you to do for a moment
is to take off your skeptical "hat" for a
change and really sink your teeth into
what I'm about to show you.

Why?

Because these numbers weren't created
out of "THIN AIR".

They were put together by people with
200,000+ or more in their downline.

They were put together by people who
make $100,000 or more a MONTH.

Not a year.
But a month.

They were put together by people who
had nothing better to do than sit around
and analyze their downline and call reports
from 20 years of work.

Now that I've laid the foundation, let's get
to the meat of today's training:

HOW MUCH IS YOUR BUSINESS WORTH!

This is definitely a report that you want to
print out and over with a cup coffee, a glass of merlot
or a shot of crown and with your pen and
calculator in hand.

Yes, study and dissect these numbers, it
will do your soul good.

First here is a LEGEND for you to study:

DD = Direct Distributor
($15,000 in volume a month)

QI = Quality Invite
(Where you get on the phone and are able
to go over your script and invite someone
to sit down for a brief overview of what
you are doing)

BI--Brief Interview
(Where you sketch out a 2-5 year plan
and explain the concept of wholesale
distribution to your prospect in person,
usually at a Denny's or at a Hotel 30 minutes
before the "Plan". The BI is effective because
it is like an interview and weeds out people
who are not qualified to be at the PLAN. You
can show 1 or more people a BI at the same
time. I normally showed 2-6 people at a time
a BI at the Hotel meeting 30 minutes before
the plan. I didn't "mess around" with a lot
of one-on-ones. The POSTURE you get
with 6 people at a table in the coffee shop
is INCREDIBLE! It's like all 6 of them are
trying to outdo the other guy or gal and win
my attention. When I had 2 or more at a
BI I always would sign them both up after
the plan with a kit. It made my job easier.

STP = Show The Plan
(Stage 2 of the process. You normally will
do a BI first and then invite your prospect to
an open meeting where someone who is
a Direct or above would be showing
the plan.

With that in mind, here's the "Backstage" training
only Directs and above get to know in Amway:

How Many Phone Calls To Find a DD?

4 Phone calls = 1 QI
2QI's = 1 person at the open meeting
4 people at the meeting = 1 person sponsored
4 people sponsored = 1 DD
128 Phone Calls To Find A DD

How Much Residual Income Is A DD Worth Over 30 Years?

1 DD = $650 a month
1 DD/year = $650 month * 12 months = $7,800.00 a year
A lifetime of a DD = 30 years
1 DD/Lifetime = $7,800.00/year * 30 years = $234,000.00/Lifetime

How Much Is Each Activity Worth Over A 30-Year Period?

By Phone Calls:
$234,000/128 phone calls to find a DD = $1,828.13 per phone call

By QI's:
4 phone calls = 1 QI = $7,312.52 per QI

By Each Person At An Open Meeting:
2 QI's = 1 at a meeting = $14,625.04 a person at an open meeting

By Each Person Sponsored:
4 sponsored = 1 DD = $58,500.16 for each front line you sponsor

As you can see, by breaking down what each
activity is worth to you over a 30 year period you
quickly gain insight to why companies like Amway
work so well when they don't have the lowest priced
products and the highest pay plan.

They build people.
They educate people.
They get people to take action.
They don't run ads.
They don't do mailings.
They are STILL the largest Network Marketing company in the WORLD!

And, they will continue to be, unless
some other company teaches their
troops how to take "massive amounts of action"
in the first 90 days of their business.

ACTION.

Tom Peters says:

"Anything worth DOING is worth doing POORLY".

Yes, action overcomes everything.

I QUIT my Amway business thousands of times
in my head.

I RE-JOINED my Amway business every week
at the Open meeting.

I RE-JOINED my Amway business every week
at product pickup.

I RE-JOINED my Amway business every week
when I popped in a new tape.

I RE-JOINED my Amway business every month
at the trainings in Dallas.

I RE-JOINED my Amway business every 3 months
at the Conventions.

I RE-JOINED my Amway business every day when
I got up and had to go run a printing press!

Amway gave me the confidence that what I was
doing TODAY would pay off TOMORROW!

Amway taught me Delayed gratification. And, they
had 100's of speakers to back that fact up. Everywhere
I turned there was some Car Wash owner who took
7 years to be a Direct Distributor and he now makes
$50k a month.

They not only taught delayed gratification, they
had the muscle and documentation to back it up.

They showed me that I could do anything I put
my mind and heart into.

They showed me how to "inspire” others to step
out of their comfort zone and take action.

Does your opportunity?

See the difference.

Absorb these numbers, my friend.

Analyze them and compare them with your
own opportunity.

Critique yourself.

Start realizing that if you take a
"Social Security" attitude towards your
program, you'll be successful.

In other words, give your program the same
discipline and consistency and effort as you
do at your job where a small percentage is
contributed towards your retirement.

Why can't your Network Marketing opportunity
be your own form of retirement?

It can.

No, you probably won't work 40 years at the
same job.

But, you WILL still contribute a small amount
to your Social Security account regardless of
who you work for, now won't you?

Same goes with this industry.

You may not be with the same opportunity
for 40 years.

You may have bounced around.
You may be "between" companies.

But, don't forget that your greatest asset
is the relationship you build with those you
come in contact with.

And, don't forget that unless you start taking
MASSIVE action you'll never have a retirement
check from your Network Marketing opportunity.

Realize that every time you:

--Pick up the phone and dial a number
--Invite someone to a meeting or conference call
--Show the Plan (STP)
--Send an e-mail
--Send a brochure
--Mail a cassette
--Mail a video
--Talk to a co-worker

You are making money.

You may not "see" it now, but you are, indeed
making money.

Now, you may not see that money now, when
you need and want it, but it will be there.

When I learned that you could put a dollar
value to phone calls and showing presentations
I got excited.

I was able to teach myself within the REAL WORLD
teaching--trading dollars for hours.

At your job, if you went to work for 8 hours you
expect to get paid for 8 hours.

If you didn't you'd probably quit, wouldn't you?

Well, that explains why so many people with such
high hopes and expectations quit your downline.

They worked 8 hours and expected to be paid
for 8 hours work.

Someone forgot to tell them that the money doesn't
necessarily come every week.

Sometimes it takes months for it to show up.

Start telling your downline that every time they
make a call, they are getting paid.

Their money is just being "banked" by the
MLM bean counters.

Put in your time and effort and this industry
WILL reward you with your dreams.

It always has for me.

Thank you for letting me into your home or
office today and re-visit my past today.

No, the past does not equal the future.

But, the past does tell us many things. Namely,
that what efforts you do today, will someday
turn into residual income, so you can quit your
job and buy your life back.

Isn't that the main reason you and I both got
involved in Network Marketing in the first place?

Hang in there.

There really is a pot of gold at the end of the
Network Marketing Rainbow!

Sincerely,
Robert Blackman
Network Marketer for Life