The Pyschology of Buying Leads...

If you have listened to any of my Zfreedom training calls you will have heard me say, "The life-blood of network marketing is a constant flow of leads".

Now, there are 3 primary ways that you can generate prospects for your Zrii business:

1. Through your warm market
2. Through your own advertising
3. Through purchasing leads

Let's assume that you've shared Zrii with everyone you know and that you have absolutely no time to learn how to advertise your business.

That leaves you with one last option- buying leads.

So what kind of leads can you purchase:

1. Bundled leads (i.e. 40,000 leads for $250)
2. Generic semi-exclusive leads
3. Semi-exclusive re-directed leads
4. Exclusive re-directed leads
5. Zrii specific exclusive re-directed leads

O.k. before we go any further, let me remind you that I'm a HUGE proponent of learning how to generate your own prospects because they are usually the highest quality lead.

But, since it is obvious that not everyone has the marketing savvy or know-how in order to make this happen then the next best thing is buying your own leads.

As you can see from the list above not all leads are equal. The first two lead types listed are the most common on the internet. They are a waste of your time and money.

The next 3 types of leads are what you should focus on when buying leads. Let's take a look at each one individually so that you can decide which one is best suited for your needs.

Semi-exclusive Re-Directed Leads

These are leads that have been generated by a lead vendor using their own lead capture page. In other words, they are generic leads... people looking for a home based business opportunity. They are leads that can be sold to 4 different companies. This means that if you can't call your leads right away then you might not want to buy this type.

The advantages of these are they are the least expensive out of the three types. And they are re-directed in REAL time to your Zfreedom business marketing site. The re-directed part is important because that means that your lead is seeing ONLY your site after they fill in their contact information. This gives you an advantage since they will be "sold" on your opportunity first before they are sold to other companies.

Exclusive Re-Directed Leads

These are the same as the previous ones EXCEPT that they are exclusive and a little more expensive. Your lead will NOT be re-sold to anyone else. These are still generic leads but it gives you the ability to take some time before having to call them. So if you are a person that can't call leads until after work then you probably want to invest in this type of lead.

There is a new lead vendor in the Zfreedom back office that is offering this kind of lead.

Zrii Specific Exclusive Re-Directed Leads

These are usually the BEST and most expensive type of lead. The lead vendor uses a Zrii specific landing page and thus all of your leads are "Zrii leads" (they've responded to a Zrii ad). It is extremely difficult to find a lead vendor that will commit to this kind of lead since it costs a lot of money for them to set up.

Zfreedom will be making this kind of lead available very soon!


It should be mentioned that some people prefer certain lead vendors. Thus, I recommend trying both lead vendors in the Zfreedom back office to see which ones you prefer.

Now that you know the fundamental difference in leads I want to look at the psychology of buying leads... this is a BIG deal!

Let's say you purchase 100 leads and spend $450. That is quite a bit of money for most people. However, it is peanuts considering the expense of starting any other kind of business.

So since you've just spent $4.50 per lead you expect ALL of them to be on the verge of joining Zrii right?

Wrong!

Out of the 100 you should expect to really spend most of your time with 10-15 people. Let the system do the sifting and sorting so that you know which ones to spend your time with. The prospects that show a high interest level are the ones you will focus most of your energy on.

So out of the 10-15 people that you are focusing 95% of your energy on, you will hopefully get 2 or 3 sign ups. Not bad, considering you are not wasting your time sifting and sorting through the other 85-90 people.

So you really are spending your money on 10-15 people. If you look at it that way then you will get way better results.

Remember, if you sign up 2-3 people a month and teach them to do the same you can build a million dollar business!

That folks is the beauty of network marketing. It is not magical. It is a numbers game and when you diligently use the Zfreedom marketing system to generate leads and spend your time with the high interest prospects... you will surely succeed.

Hope this has helped you mentally prepare as you begin investing in leads.

Zfreedom