Pay Per Click With Google Adwords Part 2

So what is the biggest mistake that beginners make when starting a ppc campaign?

They use way too generic keywords to create their ads with... like "mlm", "network marketing", "home based business opportunity", etc. You will pay way too high a price for these keywords and therefore go broke before you get a decent amount of prospects. Most people that start off with google adwords usually give up in frustration because of the amount of money they spend with so little results.

What's the answer to using overly generic keywords? Make your adgroups focused around what I like to call "tight" keywords or specific keywords. Instead of "mlm", focus on the thousands of topics, names of companies, authors, book titles, etc. that are within the realm of mlm. These are perfect places to get keywords to build an ad around.

Research is 95% of ppc advertising. You have to go out and find specific keywords to create your adgroup around. That takes some time but in the end it is well worth it because you will have highly targeted traffic for 1/5 the price of a generic keyword. But bear in mind that you will need to set up many adgroups focused on different specific keywords to create a substantial flow of traffic.

Why?

Because the more focused your adgroup the less traffic it will generate. That is not a bad thing because you are paying way less for the traffic. It just means that you need to set up multiple adgroups to get lots of prospects coming in.

Let's look at an example:

We do some research on the internet and find that Ann Sieg is a very popular woman in the network marketing realm. Note:One of the ways I know that a topic or name is popular by simply typing it into google and then seeing how many people advertise with that particular keyword. If there are advertisements on that keyword phrase (ie. "Ann Sieg") then I know that it is fairly popular and a good place for me to also do an ad.

So I do some more research and find out what other keywords are related to her name (ie. has she written any books, network marketing companies she endorses, etc.). I then use her name and all other keyword or keyword phrases that are associated with her name.

"Ann Sieg"
"Ann Sieg book"
"Ann Sieg system"
"Ann Sieg mlm"
"Ann Sieg consulting"

The more keyword phrases you use with the main keyword (in this case it is "Ann Sieg") the more traffic you will get from that particular adgroup. Plus, google gives you points for having such tight keywords and keyword phrases. They like the fact that your ads are very targeted.

So when you begin your venture with PPC advertising remember that research is key. Once you've done your research and found many topics, company names, book titles or whatever you can use as your main keyword...form adgroups around them and list many more keyword phrases related to that main keyword. You should never have trouble finding "topics" to form your adgroup around. With enough research you can set up as many adgroups as you like.

This is the FIRST and MOST important thing to learn in PPC advertising so you would be wise to pay attention and practice it.

For more information on PPC just log onto your OGW back office and listen to the training call on PPC.